Sophie Ratner

You know the paid media drill: write something true-to-brand that drives a viewer to click and purchase in the .6 seconds they'll see the ad before scrolling. Easier said than done, and not even that easy to say.

For 2 years, I've honed in Sophie Ratner's paid media content strategy to optimize creation, execution, and engagement.

Click the arrows to scroll top-performing paid media ads. The copy is brief, but the impact is huge. Just the way I like it.