The Brief:
Write a website for the launch of Palmless, the sustainable palm oil alternative that makes saving the world a little less impossible.
Palmless
The caveat? It doesn't exist...yet. When I write for a product that's still in the works, I focus on 3 pillars: excitement, education, and investors.
With that in mind, I wrote the Palmless site to drive visitors to 1. reach out about possible Palmless partnerships, and 2. be the first to hear about product launch.
Investors and consumers have 2 distinct user journeys, but the Palmless website ultimately unites both audiences around a solution we can all believe in.
Made with:
Human Agency, Marco Huot, Zack Green
