The Brief:

Build a landing page that gives investors a reason to drop the big bucks and join Gambit in its journey to take down Big Bev. 

Gambit Labs

Made with:
Human Agency, Juan Aranda

Gambit re-imagined the CPG creation process to increase odds for success. Think Moneyball, but for drinks. MoneyBev, perhaps?

With no assets, no brand guidelines, and a timeline that would make anyone break a sweat, I wrote the site based on 3 personality words provided by the client: snarky, confident, and creative. 

Don't mind the Lorem-Ipsum press quotes. We were manifesting. 

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Sophie Ratner