Who I am
I started my career as an agency strategist before moving fully into copywriting, and somewhere along the way I continued my education at Berghs School of Communication in UX Writing. That’s where I became obsessed with making copy that’s not just clever and compelling, but functional and ethical, too. I’m also the co-founder of Night Swim Studio, a boutique branding shop that helps businesses look better, sound better, and do better.
I can explain the rules of a complicated board game without losing the room, and once received a written performance review ending with “simply put, she is a badass.”
I care about language, clarity, and not filling the internet with more slop.
What I do
Brand Strategy
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Who are you? Why do you exist? What does it all mean? (Okay, it’s not that serious, but I do want to make sure I understand where you started and where you’d like to go.)
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A 2-hour collaborative brainstorm session to help us sharpen focus, refine goals, and ensure alignment.
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Building your brand strategy Bible. Includes your brand’s hero’s journey, mission statement, positioning statement, values, personality words, voice + tone, and any other relevant “north star” messaging components. description
Copywriting
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Bringing your brand strategy to life through customer-facing language that helps your audience more effectively learn, shop, and engage.
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Anchoring your business with a name that sets the stage for a memorable and lasting impression.
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Reinforcing your brand’s distinct personality across every touchpoint, including packaging, menus, and other physical branded content.
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Dreaming up the unforgettable one-liners made to be remembered and repeated.