Detect

Detect created the first ever at-home PCR-quality Covid-19 test. To deliver tests to those who needed them the most, Detect needed to overcome regulatory challenges, earn the trust of a skeptical audience, and gain traction with investors.

I crafted the clinical trial ads, sales materials, social media posts, and technical instructions that helped Detect raise $100M in investor capital and reach a 43% MoM sales increase in the first quarter.