Brand Strategy
Investor docs
Ad Copy
technical writing
Detect
Introduce the first at-home, PCR-quality Covid-19 test to a skeptical public mid-pandemic, while satisfying regulators and giving investors a reason to commit.
$110M
venture capital raised
43%
MoM sales increase in the first quarter
$30.1M
federal backing secured
I crafted the clinical trial ads, sales materials, email marketing, social media posts, and technical instructions that helped Detect raise $110M in investor capital and reach a 43% MoM sales increase in the first quarter.
